BBC Worldwide Hails Success of In the Night Garden License

LONDON, December 23: In the Night Garden has become the leading license in the infant toy
market in the U.K., according to BBC Worldwide, bumping the perennial Winnie
the Pooh out of the top spot.

Toys based on the hit show have earned almost £18 million in
the year to date, according to NPD data cited by BBC Worldwide, which
represents the worldwide rights to the award-winning Ragdoll series for
CBeebies. There are more than 60 U.K. licensees for show, which has been
licensed to almost 30 markets.

Neil Ross Russell, the managing director of BBC Worldwide
Children's and Licensing, said: "The value of In the Night Garden to us is in giving children across the country the
chance to extend their experience of the fantastic television show through
books, DVDs and toys. The royalties that we earn from In the Night
Garden also provide valuable revenue which
is invested back in to BBC programming and services."

—By Mansha Daswani