ITV in Promo Deal for Britannia High

LONDON, December 22: ITV
Global Entertainment has sealed a promotional partnership with British tour
operator First Choice that sees the musical drama Britannia High featured at 28 Kids' Academies worldwide from
summer 2009.

The Britannia High-related activities will be tailored to children
aged 9 to 15, and will include dance classes, music and episode screenings. The
Britannia High sessions are
featured in the new edition First Choice: Families, First Choice: Premier
Families and First Choice: Holiday Villages brochures in-store and online.

Corine Pouvreau-Miles, the
director of promotions and new business at ITV Global Entertainment, commented,
"We are delighted to align the Britannia High property with the well-renowned First Choice brand
and are confident that the clubs will prove a huge attraction for families as
the success of the show continues to build both in the U.K. and
internationally. The clubs will provide the perfect opportunity for children to
learn new talents and meet new like-minded friends whilst living the Britannia
High dream!"

Thomas Lynch, the
lifestyle product development manager at First Choice, added, "Our key
ethos is to deliver a fresh approach to family holidays and we are very pleased
to be onboard with the latest stand out tween and young peoples properties Parents
are sure to be delighted with the activities on offer for their children at the
clubs, which will provide an innovative, inspiring and safe environment for
them, whilst ensuring a truly memorable holiday for all the family."

—By Kristin
Brzoznowski