Deloitte Study Explores Media Consumption Habits

NEW YORK, December 19:
Deloitte's new The State of the Media Democracy study, set to be formally unveiled at CES next
month, reveals that 14- to 25-year-olds are watching less TV than other demos,
but are spending more time with online content, DVDs, video games and music.

Among the key findings of
the research, which surveyed more than 2,000 consumers aged between 14 and 75,
the Millennial generation spends 10.5 hours watching TV per week. This is compared
with 15.1 hours for 26- to 42-year-olds, 19.2 hours for the 43-to-61 set and
21.5 hours for those aged 62 to 75.

The research also noted
that 33 percent of respondents own a DVR. In addition, 66 percent indicated an
intention to buy DVDs of movies and TV programs in the near future, while 19
percent will buy DVDs and download. Fifteen percent said they would download
the bulk of their entertainment content.

—By Mansha Daswani