Scandinavian, E. European Rep in Place for In the Night Garden

LONDON,
December 5: BBC Worldwide has appointed licensing agent Kidz Entertainment/EEMC
to represent the preschool property In
the Night Garden in Scandinavia and Eastern Europe.

Kidz
Entertainment will manage the licensing program across all territories,
including overseeing the launch of master toy licensee Hasbro's award-winning
product. In the Night Garden recently launched in Denmark and Poland and will roll out
in Norway, Sweden, Finland and Iceland in the coming months.

Guy Lamont,
the international licensing manager for BBC Worldwide, said: "We're
delighted to announce the appointment of Kidz Entertainment for In the Night Garden. It's one of our
flagship properties in the U.K. and is now rolling out across the world where
we already seeing great merchandise success."

Kidz
Entertainment's CEO, Anna Lisa McBride, added: "In the Night Garden is a real jewel. Each aspect of the
brand—from the beautifully crafted show itself to the marketing and
licensing programs—has been carefully put together. We are confident that
children and parents in our territories will love the show as much as the U.K.
market has and we are looking forward to working with partners to bring this
special property to retail here."

—By
Kristin Brzoznowski