iTunes U.K. Features ER Kids' Fare

LONDON,
November 25: Entertainment Rights (ER) has made a number of its series,
including Rupert Bear and George of the Jungle, available on the
iTunes Store in the U.K.

Also
on offer for download and purchase are Finley
the Fire Engine, He-Man, Trumpton, Frankenstein's Cat and Chigley.
Further classic programming for ER's catalogue of 3,700 hours of content, including
Postman Pat and She-Ra, will be available in the coming weeks.

Laura
Turner Laing, the VP of global digital media and music for Entertainment
Rights, commented: "ER's ambition is to be where the audience is and this
launch with iTunes signals another significant step in ensuring the company
delivers on its multiplatform strategy to exploit its brands in the digital
environment. The iTunes Store also provides the company with an excellent
opportunity in which to distribute its preschool content outside of the
traditional linear TV environment."

—By
Kristin Brzoznowski