My Little Pony Turns 25

TORONTO,
November 25: To celebrate the 25th anniversary of the classic My Little Pony
brand, Hasbro and TELETOON are teaming up to launch the My Little Pony '25th
Birthday Cheer' Contest.

Through
the My Little Pony microsite on teletoon.com, fans can explore the "Once
Upon A Pony" interactive timeline and learn about the history of the
brand, and enter for a chance to win one of seven grand prizes, each one based
on a different pony's personality. The site also features two My Little Pony
online games, a quiz and downloads, as well as videos.

Also
celebrating the brand are two My Little Pony specials. A Very Pony Place airs November 24 and December 8 at 2 p.m., while The Runaway Rainbow airs December 1 and
15 at 2 p.m.

—By
Kristin Brzoznowski