ER to Roll Out Waldo-Themed Content

NEW YORK, September 22: To
celebrate the 21st anniversary of Where’s Waldo?, Entertainment Rights (ER) has teamed up with
travel-guide publisher Let’s Go as part of a multi-year worldwide content and
marketing partnership.

This marks Let’s Go’s
first strategic partnership with an entertainment brand. As part of the
venture, Waldo’s official website, FindWaldo.com, will include Waldo-themed
tips, photos, travel itineraries and video content from the Let’s Go team.
Waldo will also be included throughout a series of Let’s Go guides, including Let’s
Go Roadtripping USA: The Complete Coast-to-Coast Guide to America, available in March 2009. The Where’s Waldo? books are currently printed in 25 languages and
there are now 24 Let’s Go guides covering six continents.

“Waldo is the ultimate
world traveler and Let’s Go is the definitive source for student travel, making
this an ideal partnership,” said Nicole Blake, the senior VP of marketing at ER
for North America. “Today’s travelers won’t want to hit the road without
consulting travel experts, Let’s Go and Waldo as they embark on their own adventures.”

“Waldo has such an
adventurous spirit and embodies the Let’s Go traveler,” said Inés Pacheco, the
publishing director for Let’s Go. “We’re so excited to guide him on his
birthday voyage, on the road across America and beyond.”

—By Jackie Stewart