CNBC in Content Alliance with LinkedIn

ENGLEWOOD CLIFFS/MOUNTAIN
VIEW, September 4: CNBC and professional-networking site LinkedIn have struck a
deal that sees the cross distribution of the companies’ content, technology
integration and the joint development of new products.

LinkedIn will offer CNBC
text, articles and blogs, financial data and video content to its global user
base of 27 million. Community-generated content from LinkedIn will be broadcast
on CNBC, including survey results and on-air Q&As with CNBC guests and
reporters. CNBC will also integrate LinkedIn community and networking
functionality into CNBC.com.

“This is the perfect
collaboration between CNBC’s viewer base of well-educated and affluent
professionals and LinkedIn’s powerful professional network,” said Mark Hoffman,
CNBC’s president. “For quite a while, CNBC has been asked when will it enter
professional networking. This question has been clearly answered today with the
announcement of this alliance between two companies that provide news,
information and products to the highest end audience available on TV and the
Internet.”

“LinkedIn and CNBC’s
partnership will present LinkedIn members with up-to-the-minute business
intelligence and the ability to engage with other professionals in and around
CNBC’s on-air business coverage,” added Dan Nye, the CEO of LinkedIn.
“Moreover, we will be able to draw out insights from LinkedIn’s global user
base to generate fascinating new types of business content for CNBC to
broadcast.”

—By Kristin
Brzoznowski