Telemundo to Roll Out Multiplatform Sales Initiative

MIAMI, August 12:
Telemundo Communications Group’s owned-and-operated stations’ sales division is
launching Telemundo Conexion, a multi-market, cross-platform branded sales
solution.

Telemundo Conexion
combines local television with station websites, mobile and digital out-of-home
services as well as grass-roots Telemundo-hosted consumer events and sales
promotions. These opportunities include Telemundo a la Mano (the mobile arm of
the program) and TeleMercado (Telemundo’s content in Hispanic supermarkets),
along with theme-based consumer events to coordinate with traditional holiday
celebrations, focusing on issues that are important to Hispanics, including
health and education. Additionally, customized branded opportunities are
available within Telemundo’s programming, including the annual Billboard Latin
Awards, the 2008 Beijing Olympics, Mexican National Soccer, Chivas and other
prime-time programming.

The initiative kicked off
in Los Angeles and will be rolled out by the end of the year in Miami, New
York, Chicago, San Francisco, Dallas, Houston, San Antonio and Puerto Rico.

"This is yet another
example of Telemundo's unique ability to offer its advertisers multiple
vehicles to connect with the consumer whether it be on air, online, at events
or at retail," said Jacqueline Hernandez, the COO of Telemundo.

“Telemundo Conexion is a
comprehensive marketing and sales solution for clients,” said Enrique Perez,
the senior VP of Telemundo’s station sales. “It extends far beyond the original
360 platform concept and offers our advertisers and partners local initiatives
that connect them directly with consumers across all lifestyle touch points and
media platforms.”

—By Kristin
Brzoznowski