Mother/Daughter Apparel Line Set for Dora the Explorer

LONDON/NEW YORK/PARIS,
June 26: Nickelodeon and Viacom Consumer Products (NVCP) and French designer
Corinne Cobson have teamed for an exclusive apparel line for mothers and
daughters inspired by the hit preschool property Dora the Explorer.

The line, called Dora par
Corrine Cobson, includes items designed for sleepovers: a vanity case, toiletry
bag and mother/daughter socks and nightshirts. Cobson and Laurent Taieb, the VP
of NVCP France, collaborated with the Nickelodeon licensees TV Mania
(nightshirts), Alpa (case and bag) and Benjamin (socks). A limited edition of
Dora par Corrine Cobson is currently available at the Corinne Cobson boutique
in Paris, with a full line expected to launch at retail across France in winter
2009.

“My two daughters, like
millions of little girls around the world, absolutely adore Dora the
Explorer,” said Cobson. “Dora
embodies their burgeoning sense of adventure and learning and is the prefect
friend to take along on a night away from home. I wanted to create a line that
combines a little girl’s desire for independence with the reassuring presence
of their mum. The concept is my idea of a little girl’s sleepover ‘survival’
kit with which she can explore the world and enjoy new adventures in chic, rock
‘n’ roll style.”

—By Kristin
Brzoznowski