Lionsgate in Deal for MGA’s Little Tikes Brand

SANTA MONICA/VANCOUVER,
May 29: Lionsgate has reached a deal with Bratz owner MGA Entertainment for the North American
home-entertainment distribution rights to content based on the Little Tikes brand.

Under the terms of the
multi-year deal, Lionsgate has secured the home-entertainment distribution rights,
including electronic sell-through and VOD, for the U.S. and Canada to product
created under the all-new Animated Little Tikes Entertainment label. The first
release, Little Tikes Land,
featuring four CGI-animated stories, hits retail this fall.

Lionsgate has been working
with MGA since 2006, when it became the exclusive home-entertainment
distributor of animated and direct-to-DVD features for the Bratz brand of fashion dolls, as well as the first
live-action Bratz theatrical
release. The deal was expanded in 2007 to all Bratz catalogue features and extended Lionsgate's rights
to include VOD and international distribution in the U.K.

Lionsgate also recently
announced home-entertainment alliances with HIT Entertainment and LeapFrog
Enterprises.

—By Mansha Daswani