A&E Network Rolls Out New Websites

NEW YORK, May 5: A&E
Network is launching two new websites dedicated to the network’s 2008 Primetime
Emmy campaign, considerAETV.com and iPhone.considerAETV.com.

The two new websites aim
to offer members of the Academy of Television Arts & Sciences a simple way
to view the network’s eligible programming for awards consideration online and
on mobile devices. A&E has partnered with New York City-based Interactive
Agency Code and Theory to create the sites.

Eligible voters will
receive a designated login ID in the mail, which will grant them access to a
library of A&E’s original programming for consideration for the 2008
Primetime Emmy Awards. A&E will continue to send a traditional DVD screener
mailing, however, additional content will be made available on considerAETV.com
and iPhone.considerAETV.com, the first for-your-consideration site created for
iPhone and iTouch users.

“Academy members are
greeted with an abundance of DVDs and box sets from networks and studios this
time of year,” said Bob DeBitetto, the executive VP and general manager of
A&E. “Looking to the future, the goal for these sites is to offer an
alternative to voters while testing the waters for an eventual elimination of
expensive and less environmentally friendly mailings.”

—By Irene Lew