MTV China to Broadcast in Olympic Village

BEIJING/HONG
KONG/SINGAPORE, April 29: The Beijing Organizing Committee for the Olympic
Games (BOCOG) has granted MTV Networks China permission to broadcast in the
Olympic Village at the Beijing Olympics 2008, becoming the only approved
international music television channel to televise in the venue.

The 24-hour MTV China
channel will go on air on June 24, broadcasting over the private Olympic CATV
network to all of the Olympic-related competition venues and hotels. MTV China
will air the programs MTV Burr and
100 MTV Ways To Rock The Olympic Games during the special coverage period. The two-minute-long MTV Burr, airing from July 8 to September 24, will provide
viewers with an entertainment guide to Beijing in 20 episodes, while 100 MTV
Ways To Rock The Olympic Games,
airing over a 100-day period from May 1 to August 8, is an on-air and off-air
nationwide contest for viewers to send in photos and videos that best represent
the Olympic spirit. Selected works will be shown on MTV China and its website, www.mtvchina.com.

Thousands of viewers will
receive MTV China’s programming through the Olympic CATV network. The programs
will be broadcast at all the Beijing competition venues and over all the
facilities and areas at the following sites: the Olympic Village, the Olympic
Headquarters Hotel, the Main Press Centre (MPC), the International Broadcasting
Centre (IBC), and the Media Villages for the Beijing Olympic Games and the
BOCOG Building.

Li Yifei, the executive VP
and managing director of MTV Networks Greater China, commented: “We are very
pleased that MTV is invited to televise in the Olympic Villages. Athletes and
journalists from the world who are staying in the Olympic Village will be able
to watch MTV’s compelling programming as well as to experience Beijing through
MTV during the Games. With the new MTV Burr, viewers will be introduced to a truly local take
on the culture, food and entertainment of Beijing.”

—By Irene Lew