CABLEready Bolsters Sales Team

NORWALK: Tatiana Figueiredo has been added as a sales representative for CABLEready, responsible for Central and Eastern Europe and Latin America.

She will report directly to Sabrina Toledo, CABLEready’s VP of sales and marketing. Figueiredo will be responsible for researching and actively pursuing new sales leads, in addition to servicing existing clients. She joins the company from Message from the Heart, where she was a sales representative as well. Prior to that, she coordinated activities at the Latin American TV sales arm of BBC Worldwide.

Gary Lico, the president and CEO, CABLEready, said: “As the company has seen significant growth and is poised to expand even further this seems like the perfect time to add to our international sales force.”