Fireworks International Names New SVP

LONDON, April 10: Fireworks
International has appointed Melissa Wohl as its senior VP, based in Los
Angeles.

With the new appointment,
Fireworks International, the television distribution arm of ContentFilm, takes responsibility for the U.S. and
international television sales of the Allumination FilmWorks catalogue.
Allumination FilmWorks, ContentFilm’s DVD distribution arm based in the U.S.,
has a portfolio of approximately 700 titles in all major categories including
various music specials and children’s/family feature titles.

Wohl brings 15-plus years of industry experience to her new position.
She was previously the senior VP of international sales at Allumination and,
prior to that, the VP of sales and acquisitions at Harmony Gold—a
programming library now distributed by Fireworks International. Wohl has also
held positions in sales and development at WTTW-TV, the most-watched PBS
station in the U.S., and Hearst Entertainment.

Greg Phillips, the president at Fireworks International, commented: “We
are delighted to have Melissa on board and part of our L.A.-based sales team.
Melissa’s wealth of experience and market knowledge will be a tremendous asset
to the company.”

As part of Fireworks International’s MIPTV slate, Wohl will be
showcasing five films for international distribution: the animated adventure Piper
Penguin and His Fantastic Flying Machines, the family-friendly
comedy Big Deal, the topical cross-cultural drama ESL, the
adrenaline-fueled action epic Border Lost and the horror anthology The
Unknown Trilogy.

—By Irene Lew