Debmar-Mercury Inks European Deals for Trivial Pursuit

LONDON, April 6: Debmar-Mercury
International has secured deals with European broadcasters for its Trivial Pursuit format, including one
with Antena 3.

In Spain,
Antena 3 has licensed 65 one-hour episodes of the game show, to be titled Trivial Pursuit: Spain Plays. The series
will go into production in summer and is set to air in September. Over in
Scandinavia, DMI has secured a cross-territory option deal with Metronome for
the show for Norway, Sweden, Denmark
and Finland.

Debmar-Mercury
is also rolling out the game-show format The
Limit for international buyers at MIPTV. The show will be played in a
studio with two contestants who will earn a chance of winning a cash prize by
eliminating the other.

Beata Hegedus, the managing director of
Debmar-Mercury International, commented: “The diversity of territories in these first two
European deals for Trivial Pursuit:
America Plays has again given us another robust testimonial to the format’s
simplicity and true universal appeal. The
Limit is a brand new format that we believe will present a similarly
compelling proposition to buyers at this market and beyond in that it has game
play elements that will prove to be both addictive and fun, and possesses
material that people of all ages can play along with.”

—Kristin
Brzoznowski