SKY Italia to Broadcast 2010, 2012 Olympic Games

ROME, February 25: The
International Olympic Committee (IOC) has granted SKY Italia the Italian
broadcast rights for the Vancouver 2010 and London 2012 Olympic Games.

SKY Italia acquired the
rights across all broadcast platforms—including free and pay TV, Internet
and mobile—including a guaranteed continuation of free-to-air television
coverage. For this commitment, SKY Italia will begin seeking a partnership with
a free-to-air network in Italy.

Tom Mockridge, the CEO of
SKY Italia, said: “We are very proud of this deal that shows our constant
commitment to offer more quality and choice to our subscribers, and we are
grateful to the IOC for having chosen Sky Italia as a partner. As we did for
the last football World Cup in Germany, SKY Italia will grant unprecedented
coverage of the Olympic Games in Vancouver and London, offering our subscribers
the possibility to view all the events in a unique and exciting way. We will do
our utmost to interpret the spirit of the Olympic Games that makes this event
so extraordinary, leading up to the games, during the event itself and outside
games time. We share with the IOC the will and commitment to make the Olympic
Games available on all platforms, granting Italians the possibility to view on
free-to-air television comparable amounts of coverage to previous Olympic
Games. We will immediately start discussions to identify the best free-to-air
network partner to proceed with this project.”

—By Kristin
Brzoznowski