Atlantyca Launches Licensing Division

MILAN, February 15: Atlantyca Entertainment has launched a
licensing division based on the success of its Geronimo Stilton title, and has named Elisa Pezzutti as the head of
the new unit.

In the role of manager of licensing and communications,
Pezzutti will manage all category licensing and product development for the Geronimo
Stilton brand and all of Atlantyca’s
character brands and entertainment properties in Italy, and will work with
partners to coordinate various licensing and merchandising initiatives
worldwide. Her duties include the creation and implementation of targeted
promotional events and campaigns, in-store promotions, TV appearances, school
events, tie-ins and more. She is currently developing the Geronimo
Stilton website in multi-language formats.

Prior to joinging Atlantyca, Pezzutti spent two years at
Edizioni Piemme, the Italian publishing house for the Geronimo Stilton books.

"Elisa joins Atlantyca at a very thrilling time in the
growth of our company," said Caterina Vacchi, the senior manager and
executive producer of Atlantyca. "Our work together, at Piemme, made this
a natural transition for us, and we look forward to benefiting from her
enormous experience and love for the Geronimo Stilton brand and all of its character spin offs."

—By Ned Berke