MTV Networks Strikes Online Syndication Deals

NEW YORK, January 8: MTV Networks has announced a new targeted
online syndication strategy that aims to deliver a diverse range of short- and
long-form video content through partnerships with online video sites like
Dailymotion, GoFish, imeem, MeeVee and Veoh.

These new agreements follow recently announced syndication
partnerships that MTV Networks reached with AOL, Bebo, Comcast’s Fancast, Joost
and MSN. Beginning in the coming weeks, audiences across Dailymotion, GoFish,
imeem, MeeVee and Veoh will be able to view video from MTV Networks’ brands and
channels such as Comedy Central, MTV, Nickelodeon, VH1, CMT, Logo, The N, Spike
TV, AtomFilms and GameTrailers, including show clips from Comedy Central’s
Emmy- and Peabody-Award winning The Daily Show with Jon Stewart, MTV’s The Hills, Nickelodeon’s iCarly, VH1’s The Salt-N-Pepa Show and more.

As part of MTVN’s targeted online syndication strategy, the
company will collaborate with each site to engage users, co-market and optimize
MTVN’s programming line-up, and use filtering technologies to ensure copyright
protection. All of MTVN’s partner sites will carry individual channels for each
participating MTVN brand, streaming ad-supported video clips free to the
consumer. Like MTVN’s own branded websites, the partner sites will enable
global audiences to embed MTVN clips on their own blogs, social networking
pages or websites.

In addition to its online syndication partners, MTVN
currently has agreements with all U.S. cable operators and MSOs and delivers
video content through all major download-to-own services. The company also
makes a wide variety of video available through its portfolio of approximately
300 websites, including TheDailyShow.com, which archives more than 13,000 clips
dating back to 1999. Additionally, the company has more than 80 mobile
distribution agreements in place globally, with all major carriers.

“We believe in a targeted approach to online video
syndication, which means working with select partners who value our content and
have the ability to build deep and interactive experiences around it,” said
Greg Clayman, the executive VP of digital distribution and business development
at MTVN. “By partnering with these premium online video destinations, we’re
giving our audiences even more opportunities to interact with our content and
each other online, while increasing engagement with our brands and driving
viewership back to our core linear channels and Web properties. We are
delighted to be in business with partners who respect the value of our content
and are proactive about protecting it from piracy.”

—By Irene Lew