Hertz, Nickelodeon Launch Portable Pre-loaded Media Player

PARK RIDGE/NEW YORK, December 6: Nickelodeon has teamed up
with car rental company The Hertz Corporation for
the rollout of Nick on the Go, a portable
touch-screen media player pre-loaded with more than 40 hours of Nickelodeon and
Nick Jr. programming.

Starting from Saturday, December
15, Hertz will exclusively offer the media players for rentals at 21 airport
locations across the U.S. Locations include Atlanta, Baltimore, Boston, Chicago
(O’Hare), Dallas/Fort Worth, Fort Lauderdale, Las Vegas, Los Angeles, Miami,
Newark, Oakland, Orange County, Orlando, Palm Beach, Philadelphia, Phoenix, San
Diego, San Francisco, San Jose, Seattle and Tampa.

Targeted at vacationing families,
Nick on the Go is specially designed for kids and uses easy-to-use
touch-screen technology that allows the adjustment of multiple functions with a
quick touch. The portable players are pre-loaded
with more than 40-hours of programming from Nickelodeon and Nick Jr., including
popular episodes from SpongeBob SquarePants,
Drake & Josh, Avatar:
The Last Airbender, El Tigre; Danny Phantom; The Fairly OddParents, All
Grown Up, Catscratch, Rugrats, My
Life as a Teenage Robot, The X’s, Unfabulous and Zoey 101.
Preschoolers can view Dora the Explorer, Blue’s Clues, Blue’s Room and The Wonder Pets!
Programming will be regularly refreshed to meet the needs of frequent renters.

Following its initial launch, future Nick on the Go units will
roll out to 25 additional Hertz markets by early 2008. Nickelodeon and Hertz
also plan to add new features to the units next year, including a range of
Nickelodeon video games and Internet access to Nickelodeon’s family of
websites. In addition, health and wellness public service announcements that
are part of Nickelodeon’s Let’s Just Play initiative to educate and inform kids
about active, healthy and balanced lifestyles, will also be included.

“This is another exciting first for Nickelodeon because our
mission is to be wherever kids are and it’s great to be part of family
vacations in such an innovative way,” said Leigh Anne Brodsky, the president of
Nickelodeon & Viacom Consumer Products. “Travel is always more fun for kids
when they bring their buddies along, and characters like Dora the Explorer and SpongeBob SquarePants are at the top of the list for kids of all ages.
We’re proud to partner with Hertz and have consumers take Nick along for the
ride on thousands of vacations in the months ahead.”

—By Irene Lew