V-me Launches on DIRECTV

NEW YORK/EL SEGUNDO,
November 14: Beginning today, the Hispanic network V-me is now available on
DIRECTV’s basic and Spanish channel services in the U.S.

Carriage on DIRECTV adds
11 million homes to V-me’s distribution. V-me now reaches more than 36 million
homes in the U.S.

V-me’s blend of
entertainment, public affairs and educational content in Spanish will be
available at no additional charge to DIRECTV and DIRECTV Más customers.

V-me is developed by the
Educational Broadcasting Corporation, the parent company of pubcasters
Thirteen/WNET and WLIW New York. The network organizes its content into four
areas: V-me Kids, a pre-school
lineup with over 35 hours per week of educational content; V-me Lifestyle, filled with informative content in health,
parenting, nutrition, travel and more; V-me Factual & Current Affairs, with documentaries, news and talk shows; and V-me
Movies & Specials, featuring
Latin cinema.

"V-me fills a real
need and provides an important alternative for Spanish-speaking viewers across
the U.S.," said John De Armas, the VP of WorldDirect at DIRECTV.
"DIRECTV is proud to add this new quality service to what is already the
most comprehensive Spanish-language programming offer available nationwide.”

“V-me is more than just
engaging entertainment,” said Carmen DiRienzo, the president of V-me. “Our
content is truly meaningful and offers a real service to the community. We are
delighted that DIRECTV is making V-me available to its full subscriber base, providing
the widest possible access to families everywhere.”

—By Ned Berke