Nick Launches New Preschool Gaming Subscription Service

NEW YORK, October 22: Nickelodeon/MTVN Kids and Family Group
is launching myNOGGIN, an online subscription-based service for preschoolers
and their parents featuring curriculum-based learning through game play.

The ad-free service, part of Nickelodeon/MTVN’s efforts to
ramp up its casual gaming options, will feature key Nick Jr. and Noggin
characters. "myNOGGIN features simple icon-driven site navigation and
game-based learning that gives the sippy cup set a fun way to learn math,
literacy, and languages in a completely engaging environment," said Steve
Youngwood, the executive VP of digital media at Nickelodeon/MTVN Kids and
Family Group. "The site builds upon two trusted kids and family brands for
preschoolers and their parents, Nick Jr. and Noggin, and provides a rewarding,
safe online experience for preschoolers and their parents."

The premium service has three different subscription
packages: $5.95 for a 12-month commitment; $7.95 for a six-month commitment;
and $9.95 for a month-to-month commitment. In addition to the
subscription-based, direct-to-consumer site from Nickelodeon, Charter
Communications and Cox Communications will launch the service on their
broadband applications in November.

MTV Networks recently committed $500 million to its gaming
efforts, $100 million of which is earmarked toward the casual gaming space and
Nickelodeon Kids and Family's individual brands and initiatives like
myNOGGIN.com.

—By Mansha Daswani