NBC Ramps Up Digital Offerings

BEVERLY HILLS, July 17: NBC
Digital Entertainment will add a host of new features to NBC.com this summer
and in the fall, including streaming episodes of Late Night with Conan
O'Brien and social networking
tools.

"We are the first
network to marry gold-standard content with social networking," said Vivi
Zigler, the executive VP of NBC Digital Entertainment. "We've listened to
our users through message boards and focus groups and are building them the
playground they've asked for."

Beginning in September,
NBC.com users will find social networking tools on the site. These new
features, which will roll-out over the next few months, will enable users to
create profiles with user-generated content, participate in an online community
where fans can interact with NBC personalities and each other, gain access to
exclusive content and live interactive events and create blogs and photo
galleries.

Also beginning this
summer. Late Night with Conan O'Brien will be available for online streaming. Episodes will be online at 5
p.m. the day after they air.

Late August sees the
launch of “The Office 360.” Beginning with the launch of a special Dunder
Mifflin corporate site, fans will be able to join and form new branches as part
of an online job fair. Once branches are established, weekly tasks will be
assigned from "Corporate." Tasks will mostly correspond to topics or
events featured in the broadcast show, but will also include online-specific
challenges such as creating individual branch logos or ad campaigns, completing
online games and interacting with other Dunder Mifflin branches. Through
continued participation fans can earn Schrute-Bucks for themselves and their
branch, which they can use to decorate their virtual office as they climb their
way up the Dunder Mifflin corporate ladder.

"Heroes 360"
continues to evolve on multiple platforms this summer. NBC.com's
YamagatoFellowship.org will offer a webisode documentary series exploring the
legend of Takezo Kensei, Hiro's own hero. On ActivatingEvolution.org, fans will
uncover videos exploring Shanti Suresh, Mohinder's sister, and the mysterious
virus that killed her. Since launching in January, "Heroes 360" has
had nearly 200 million page views and 30 million unique visits across all
platforms.

This fall, the NBC Fantasy
Talent Scout launches, where participants can build their own talent roster
from three online agencies featuring characters from all NBC shows.

Other upcoming initiatives
include NBC.com's first exclusive online production of an original series, Coastal
Dreams, which set to debut in
October; and digital features for new and returning shows like Bionic Woman, Chuck,
Journeyman, 30 Rock, Las Vegas and Medium.