NBCU Launches Global Heroes Campaign

NEW YORK, June 22: To celebrate the U.S. and international
success of Heroes and to promote the
launch of season one on DVD and HD DVD, NBC Universal is sending the show’s
cast on a world tour at the end of August, co-sponsored by Nissan.

John Miller, the chief marketing officer at NBC Universal
Television Group and president of The NBC Agency, commented: "This
challenging, multi-dimensional venture is a full-throttle effort to utilize all
the assets afforded by NBC Universal with a true global vision. It is only
fitting that this worldwide marketing adventure be centered on an epic series
such as Heroes, which is ready to take
the world by storm, both literally and creatively."

"We are thrilled to be embarking on this exciting
venture," added Tim
Kring, the creator and executive producer of Heroes, who will be joining fellow executive producer
Dennis Hammer on the world tour. "The theme of Heroes has been about people from all over the planet
coming together to do great things. About making the world a smaller, more
inter-connected place. This tour is the embodiment of those ideals. Clearly,
the show has struck a real chord with people around the world, creating a huge
fan base. We're eager to visit these fans and spread the word about the
show."

Heroes hits the DVD
and HD DVD market on August 28 with a seven-disc set loaded with bonus
features, including 50 deleted scenes and the never aired 73-minute premiere
episode.

Cast members on the Heroes World Tour are set to visit
Tokyo, Hong Kong, Singapore, Munich, Paris, London and New York, among other
cities. Members of the Heroes cast who
will participate in the tour include: Santiago Cabrera (Isaac), Jack Coleman
(Horn-Rimmed Glasses), Noah Gray-Cabey (Micah), Greg Grunberg (Matt), Ali
Larter (Niki), James Kyson Lee (Ando), Masi Oka (Hiro), Hayden Panettiere
(Claire), Sendhil Ramamurthy (Mohinder), Zachary Quinto (Sylar), Adrian Pasdar
(Nathan) and Milo Ventimiglia (Peter).

The Heroes World Tour site (NBC.com/Heroesworldtour) will
include photos and video from each international location, as well as vlogs and
personal photos from the actors in each city. Fans from around the world can
also upload their photos from the events. The campaign also includes Universal
Studios Consumer Products Group, which is pursuing licensing partners both
domestically and internationally across all categories, including apparel,
accessories, collectibles, publishing and toys. Select product will begin
entering the retail marketplace in fall 2007.

Earlier this month, Nissan and NBC announced a marketing
program for the second season of Heroes,
encompassing product integration, off-channel platforms, wireless applications,
traditional television advertising and significant on-air and online
sponsorships. Nissan will use Heroes
as the central hub of a multi-pronged marketing campaign for the launch of its
new crossover vehicle, the Nissan Rogue. The effort will kick off with Nissan
sponsoring the world tour in mid-August.

Heroes has so far
been licensed in nearly 150 territories and began launching across the globe in
January. In Australia, it premiered on the Seven Network as the number one
program of the day among programs on all channels, and produced the largest
premiere audience in Australia since Lost and Desperate Housewives
in 2005. In the U.K., it gave SCI FI UK its largest-ever audience. In Spain, Heroes delivered the number one and number two
highest-rated telecasts in the history of SCI FI Spain, and also ranks as the
number one telecast so far in 2007 of any U.S. series on the FORTA regional
channels Canal 2 (Andalusia), TV3 (Catalonia), Telemadrid (Madrid) and Canal 9
(Valencia). In Singapore it was the top program of the day on Star World versus
all entertainment channels in the territory. Similar success was found in New
Zealand, where the series was TV3's highest rated program of the entire week,
and Latin America also saw significant time period wins in Brazil, Mexico,
Chile and Colombia. Upcoming international premiere launches include Germany
and France. Heroes is distributed
outside of the U.S. and Canada by NBC Universal International Television
Distribution.