Taffy Entertainment Appoints New Retail Marketing VP

LOS ANGELES, May 15: Taffy Entertainment has named David Di Lorenzo as VP of retail
marketing, reporting to Cynthia Money, the president of worldwide consumer
products and marketing.

In his new role, based in Los Angeles,
Di Lorenzo is responsible for overseeing the development and
implementation of merchandising and promotional programs across all tiers of
retail distribution in North America. He will also complement the efforts of
Taffy’s current U.K. managing director, Louise O’Toole, in further growing
Taffy’s U.K. presence. In addition, Di Lorenzo will be responsible for
identifying new product and business opportunities, while working closely with
licensees to develop sales and marketing strategies across all Taffy properties.

Di Lorenzo most recently served as
the VP of retail development for DIC Entertainment and as the director of sales
for Universal Studios Consumer Products Group.