Italian Focus for MIPTV

PARIS, March 13: For its 44th edition this April
16 to 20, MIPTV featuring MILIA will highlight the Italian television industry.

"Italy has a long tradition of excellence in the
audiovisual field and has produced some of the world's greatest film directors and
TV content creators," said Paul Johnson, the director of the television
division for Reed MIDEM. "It is one of the top five countries in the world
to make a significant impact on the television industry and today, with over 4
million subscribers to 3G mobile phones and the highest penetration rate for
mobile phones in Europe, it is the largest European market for mobile
audiovisual content."

On Monday, April 16, three conferences will focus on the
Italian audiovisual sector: Capture Italian Media with Antonio Campo Dall'Orto,
the CEO of Telecom Italia Media; The Art & Business of Italian Fiction with
Guido Barbieri, the GM of RTI-SPA/Mediatrade and Luca Milano, the head of
marketing and animation at Rai Fiction; and Fresh Fiction Around Italia with
The W.I.T.’s Virginia Mouseler, who will present a selection of 12 Italian
productions.

Also on Monday, the Opening Night Party will spotlight
various Italian regions in the ballrooms of the Martinez. In addition, the
group pavilion for the Italian International Institute of Foreign Commerce
(ICE) and the producers' associations ANICA, APT and UNEFA will bring together
over 50 producers and distributors. Other key Italian companies who will be
exhibiting this year are RAI Trade, RTI-SPA/Mediatrade, Mondo TV, Rainbow,
Babel Networks and Magnolia. Italy is the fifth largest country in terms of
attendance at MIPTV.