AMR Projects Surge in Online Content Download Revenues

CARMEL, February 21: According to a new study by Adams Media
Research, consumer spending on movie and TV downloads will hit $4.1 billion by
2011.

The report, Video on the Internet: Ad-Supported Streaming
and Download-to-Own, also notes that ad
spending on Internet video streams to PCs and TVs will generate $1.7 billion in
the next five years.

From 2007-2009, the ad-supported model will dominate, the
report continues. But as significant numbers of homes connect their TVs to the
Internet, consumer spending on downloaded movies and TV shows should expand
rapidly and exceed ad spending substantially by 2011.