Ericsson, Turner Announce Mobile Alliance

STOCKHOLM/ATLANTA, February 5: Turner Broadcasting System
International has entered into an alliance with Ericsson to develop its news
and entertainment content for mobile multimedia environments, it was announced
today, beginning with a new CNN Mobile service for users in Europe, the Middle
East and Africa.

The new CNN Mobile offering will launch on February 12 at
the 3GSM World Congress in Barcelona, rolling out across Europe, the Middle
East and Africa.

As part of the CNN Mobile and other upcoming services from
Turner and Ericsson, mobile operators will be able to deliver access to Turner
content through their own branded portals; and end users will have access to
content such as the CNN Mobile site directly on their mobile devices.

CNN Mobile will feature a searchable archive of 14 days and
over 2,000 stories will sit with breaking news alerts and video news updates
through the hourly updated 'World News Now'. Available to CNN users in EMEA and
Latin America subscription free, the service will be accessible through
CNNmobile.com in all mobile browsers or through operator portals where deals
are in place.

“With this deal, we will have for the first time a full
portfolio of solutions—from SMS through to mobile television—that
will scale and easily move across the world,” said Casey Harwood, the SVP of
digital media at Turner Broadcasting. “This partnership is a logical fit where
the customer and mobile operators benefit through Turner focusing on providing
innovative news and entertainment content to its global audience and Ericsson
providing the technology behind it."