Taffy Entertainment Opens Office in Shanghai

PARIS, November 22: In an
effort to continue its global expansion, Taffy Entertainment is opening an
office in Shanghai.

The new office will be
headed by Yangsook (Grace) Lee, who will focus on extending the reach of Taffy
Entertainment programming with Asian broadcasters. Lee has held the position of international sales manager at
Neuroplanet Group where she was responsible for the Asia Pacific region and
most recently she was VP of business development at the advertising and
live-show producer House Films.

“Asia
is already
one of the largest and most important television markets in the world, and it’s
still growing,” said Lionel Marty, the president of worldwide distribution for Taffy Entertainment. “We already have excellent
relationships in place with broadcasters and producers through our many
co-production partnerships. The new office will help drive our business further
forward in this key region and we are delighted to welcome Grace, another
valuable addition to our sales team.”

Taffy’s
new Shanghai office comes on the heels of several deals recently signed
throughout Asia, enabling Taffy Entertainment to head to the Asia Television
Forum in Singapore with a number of sales already signed in the region.

Taffy Entertainment’s Fantastic
Four, the new high-profile series
based on the classic Marvel characters, has been acquired by NTV7 in Malaysia,
alongside a deal with Singapore’s TV12, which has also acquired SamSam, a new comic-book-based 3D animated television
property produced by Bayard Jeunesse Animation in HD, and ToddWorld. SamSam has also been pre-bought by C4U in Korea and the Yoyo
channel in Taiwan. C4U also pre-bought the CGI animation
series Dive Olly Dive! and in
Indonesia PT Cintra has acquired all three seasons of Code Lyoko.

In
further deals, Cartoon Network Asia picked up Pet Alien 2. Preschool show Babaloos on Vacations has been renewed for a third time by TWA Japan.