4Kids Inks Deal with American Greetings for Viva Piñata

NEW YORK, November 8: 4Kids Entertainment has entered into a
multi-year licensing agreement with the American Greetings Corporation for a line
of social expression products based on Viva Piñata.

American Greetings will roll out party goods, greeting
cards, gift-wrap and gift bags, stickers, and Christmas ornaments, with initial
products launching in Fall 2007. 4Kids already has a master toy license in
place with Playmates. And this month, Microsoft Game Studios and Rare Ltd,
creators of the Viva Piñata franchise, will launch a videogame for the Xbox
360.

The animated series, produced by 4Kids Entertainment and
Bardel Entertainment, has been performing well on the 4Kids TV block since its
September launch.