Sesame Street Attractions for Busch-Owned Theme Parks

ST. LOUIS/NEW YORK, August 25: Sesame Workshop will create Sesame
Street-themed attractions in four theme
parks operated by Busch Entertainment Corp., which already operates the Sesame
Place theme park in Pennsylvania.

The new attractions will be set up at SeaWorld California in
San Diego, SeaWorld Texas in San Antonio, Busch Gardens Africa in Tampa, and
Busch Gardens Europe in Williamsburg, Virginia. In addition, the Sesame
Street characters will make periodic
appearances at SeaWorld Florida in Orlando beginning in 2007.

Also as part of this agreement, Sesame Workshop has agreed
to extend BEC's license to feature Sesame Street characters in Sesame Place, the company's park in Langhorne,
Pennsylvania. Sesame Place, the only theme park based on Sesame
Street, opened in 1980.

"Sesame Workshop and Busch Entertainment both aim to
bring families fun and interactive experiences,” said Gary E. Knell, the
president and CEO of Sesame Workshop. “We commend Busch Entertainment for their
26 years of partnership with Sesame Place and we look forward to extending this
commitment through new Sesame Street locations in SeaWorld and Busch Gardens
parks that will transform the entertaining and educational features of the
television series into memorable experiences for families across the
country."

BEC’s president and chairman of the board, Keith M. Kasen,
said that development on the new attractions would begin in the next few
months. Plans call for the first Sesame-themed attraction to open in 2008, and they
may feature rides, live character shows and 4-D film attractions. "We will
provide our guests with attractions that showcase wonderful characters like
Ernie and Bert, Big Bird, Elmo and Oscar the Grouch, and do it in a way that
fits with the unique themes of our SeaWorld and Busch Gardens parks."