NBC News Adds Today Concert to iTunes

NEW YORK, August 22: For the first time, NBC News will offer
up one of the summer concerts from its Today series—John Mayer’s live performance this Friday—on the
iTunes Music Store.

The performance will be made available in its entirety,
along with some special behind-the scenes footage, as part of "NBC News On
Stage," which debuts on iTunes on August 29.

"We have always sought out ways to evolve Today's concert series by making it more of an interactive
experience for our viewers," said Jim Bell, the executive producer of Today. "This offering of John Mayer's concert on
iTunes represents a new way of expanding the reach of our concert series, and
is terrific collaboration of the television, technology and music
industries."

In addition to the John Mayer concert, the new "NBC
News On Stage" section on iTunes will include conversations with some of
the biggest legends of the music world, culled from the NBC News archives,
including The Rolling Stones: The Matt Lauer Interview, Madonna: The Jane Pauley Interview, U2: The Rona Elliott Interview, Cash Talk: Johnny and June Carter Cash and Judy Garland: The Barbara Walters
Interview, among others.

NBC News on iTunes was launched three months ago, and also
features a selection of current and historical programming, including Brian
Williams' first-person account of Hurricane Katrina and its aftermath; Tom Brokaw's
Greatest Generation reports; and Tim
Russert's Meet the Presidents
series.

NBC News programs on iTunes are priced at $1.99 per
download; The John Mayer video, featuring three songs, an interview and
behind-the-scenes footage, is priced at $3.99 per download, and will be
available for a limited time only.