Ripe Digital Unveils On-Demand Network for Car Buffs

LOS ANGELES, August 10: Ripe
Digital Entertainment (RDE) is set to launch OctaneTV, an on-demand network
targeted to the youth car culture lifestyle and motor enthusiast, on Comcast
and Time Warner Cable VOD platforms, as well as on the Internet and on mobile
platforms.

OctaneTV says it will
launch initially to over 22 million screens across multiple platforms, and
expects to be available on over 40 million screens by the first quarter of next
year. It will feature “short-form, attention deficit-friendly A.D.D. TV shows”
of five to 15 minutes.

"There's a huge
audience for automotive lifestyle programming currently underrepresented in the
marketplace," said Ryan Magnussen, the CEO of RDE. "We've got
programs for the Import Tuner, 'Fast and Furious' crowd, such as Hot Import
Nights. There's Racing Beat for the racing enthusiast. We have a show with
Travis Pastrana doing his motorcycle back flips for the first time. Viewers
want this programming and advertisers are hungry for the venue as well.”

Launch advertisers on
OctaneTV include Dodge, Craftsman and Cingular.

Last year, RDE launched RipeTV, the first on-demand
network to launch simultaneously on cable VOD, broadband and wireless
platforms. RDE aggregates and produces short-form video programming targeted at
young adult audiences.