MTV Rolls Out Global VMAs Competition

NEW YORK/LONDON, July 24: Twenty-five MTV channels reaching
90 countries from Africa, the Asia Pacific, Canada, Europe, Latin America and
the Middle East will air the Global MTV VMA'06 Video Diary Competition beginning this week, offering worldwide viewers a
chance to attend MTV’s flagship event, which takes place August 31 at Radio
City Music Hall in New York City.

The Global MTV VMA'06 Video Diary Competition will air on-air and online starting July 26, giving
away 25 pairs of tickets to the 2006 VMAs. MTV viewers worldwide can enter the competition through www.mtv.tv/vma. Winners will
receive VIP tickets to the 2006 VMAs, roundtrip flights to New York City, hotel
accommodations at the Chelsea Savoy Hotel, an excursion at the new "Top of
the Rock" observation deck at Rockefeller Centre, dinner at Tony's
DiNapoli Times Square Restaurant, a tour of The Museum of Modern Art, all
on-the-ground transportation and $300 spending money.

In addition, all 25 pairs of winners will shoot their own
video diaries of their VMA experience. The footage that they shoot will then be used
on local MTV websites and broadband platforms.

"It is great to be able to promote our network's
flagship event through our many channels around the world," said Kathy
Flynn, the senior VP of production events at MTV and VH1. "The MTV
Video Music Awards
is the world's biggest end of summer bash, and to run a competition of this
caliber is the perfect way to invite our international fans to get in on the
action."

"We are always looking for new ways to give our viewers
a multi-screen experience," added Cristián Jofré, the SVP of creative and
marketing at MTV Networks International.