Future Today’s Platforms Reach 75 Million U.S. Households

March 25, 2026 Jamie Stalcup

Future Today’s streaming platforms Fawesome and HappyKids now reach over 75 million U.S. households and deliver more than 2 billion monthly impressions.

“We placed a big bet 20 years ago that the future of streaming would be free, accessible and powered by advertising,” said Vikrant Mathur, co-founder of Future Today. “What started as a bold idea in 2006 has now become the industry standard. Free streaming has won—and Future Today is just getting started.”

Future Today’s catalog of hit movies, creator-led programming and premium studio partnerships with companies such as Lionsgate, MGM, Paramount and Sony help drive more than 850 million hours of viewing annually.

Fawesome offers over 200,000 movies and TV shows. Engagement is surging on the platform, with average session times up 57 percent and viewers now spending an average of 2.5 hours per session across Future Today’s platforms.

HappyKids provides more than 150,000 brand-safe titles for kids and families. Its content features hit characters such as Blippi, Like Nastya, Clifford, Barney and Franklin. Audiences for the streamer are up 45 percent year-over-year, and it is garnering more than 800 million monthly impressions.

Fawesome has accelerated its growth with creators and live events. In 2025, it added more than 50 new creator partnerships spanning sports, gaming, lifestyle and family entertainment. The streamer has also invested in live sports programming, with live partnerships signed with the A7FL, the Professional Grappling Federation and wrestling properties.

“Creators and live event programming are redefining how audiences engage with streaming content,” commented David Di Lorenzo, senior VP of cntent acquisitions and partnerships at Future Today. “By bringing digital-first talent and event-driven experiences to Fawesome, we’re not only expanding our content ecosystem—we’re ensuring brands achieve unmatched reach, cultural relevance and measurable incremental impact right at the center of the living room.”