Future Today Expands Content Slate & Ad Solutions

At the IAB NewFronts, Future Today highlighted its new offerings, including the expansion of the originals slate at Fawesome and a wealth of new features for advertising partners.

The CTV pioneer operates the HappyKids and Fawesome apps, which reach 50 million U.S. households. “Streaming and CTV have become the de facto standard on how consumers watch video content, with FAST channels leading the growth in ad-supported streaming,” said Vikrant Mathur, co-founder of Future Today. “As one of the earlier adopters to CTV, it has been our mission to enhance both viewer experience and advertiser value across our platforms by continuing to offer buyers premium inventory and privacy-safe solutions.”

The company is launching new series under the Fawesome Originals banner, including a docuseries about internet-savvy vigilantes taking on hackers, scammers and cybercriminals and an art charades game show where contestants use generative AI to illustrate and guess film and TV titles. New content collaborations are in the works, including with Pangea Entertainment Productions. It has also expanded its lineup of culinary content through partnerships with Gusto TV and Bold Baking Network.

On the kids’ front, Future Today will feature Chuck E. Cheese content on HappyKids, launch the family entertainment venue’s first branded streaming network and help develop the Chuck E. Cheese Media Network, an in-venue digital platform delivering branded content directly to families.

“Entertainment has evolved dramatically in the streaming era, and we’re passionate about creating spaces where generations come together through shared viewing experiences,” said David Di Lorenzo, senior VP of content acquisitions and partnerships at Future Today. “Our channels like HappyKids and Fawesome are designed with co-viewing at their heart, offering content that sparks conversation, laughter and learning between parents and children. We carefully curate and develop programming that balances educational value with entertainment, ensuring viewers find content that’s not only safe but genuinely engaging for everyone in the household.”

The company also touted new solutions for ad partners, including interactive formats, dynamic lower-third ads developed with ITG (inthegame.io), interactive trivia, on-screen QR code functionality in an L-Frame format and curated playlists.

“Our innovative ad formats create genuinely engaging experiences that benefit both viewers and advertisers,” Mathur added. “By developing interactive elements that complement rather than interrupt content, we’re seeing brands achieve higher engagement and conversion rates. These aren’t just novel experiences—they’re powerful tools delivering tangible ROI in today’s competitive marketplace.”

The company recently unveiled a new CTV Marketplace to deliver premium, brand-safe inventory to clients and is continuing to expand its distribution footprint. It is deepening its partnership with Smart TV maker TCL, which will add buttons to its remote controls that will take viewers directly to the Fawesome service. The new remotes will be included with TCL Fire TVs sold in the second half of 2025.

“We are pleased to offer new TCL TV customers direct access to the Fawesome streaming service from the TCL remote,” said Catherine Zhang, VP of content service and partnership at TCL. “Our expanded relationship highlights our commitment to enable our users to discover the best-in-class programming on our platform in just one click.”