Tivify Taps Javier Fernández as CEO

Vodafone Spain alum Javier Fernández has been named CEO of Tivify.

Fernández brings more than 20 years of experience in the strategic definition and management of consumer-oriented digital products and services within the technology and telecommunications sector.

During his time at Vodafone Spain, he held senior leadership positions across home connectivity, IoT and content services. Key milestones include the exclusive launch of Netflix in Spain, the development and scaling of the residential IoT business and the introduction of the first premium Wi-Fi 6 connectivity service in the Spanish market.

“I am joining Tivify as CEO with great enthusiasm to lead a new phase of growth, driving the development of new home services and expanding the company’s value proposition,” Fernández said. “I am confident that, together with the team, we will continue to advance in innovation, customer experience and new opportunities for expansion.”

Edwin Elberg, CEO of TVUP Streaming Media Group, commented, “As we transition from a startup to a global player, it is critical to resolve the tension between operational efficiency and commercial agility. Tivify needs to fly with its own autonomy to remain disruptive, without losing the technological synergies of the group. Javier knows our product’s DNA better than anyone and has the strategic vision to turn Tivify not only into a profitable stand-alone business but also into a beacon of innovation guiding our entire B2B platform. His leadership ensures we remain agile in local markets while scaling our operations internationally.”