Peacock Integrates Dolby’s Full Suite of Picture & Sound Tech

Peacock will be the first streaming platform to integrate Dolby Laboratories’ full suite of advanced picture and sound innovations to its portfolio of blockbuster movies, originals and live sports and events.

Peacock will be extending the availability of Dolby Vision and Dolby Atmos across live sports over the coming year. Sunday Night Football, NBA and MLB games will begin using Dolby Vision and Atmos experiences.

The streamer is also the first to announce its commitment to support Dolby Vision 2 and Dolby AC-4, anticipated to launch later this year. Dolby Vision 2 is designed to meet the evolving expectations of today’s viewers, from helping solve the debate on whether the picture is “too dark” to delivering a more cinematic experience without judder or soap opera effects. Dolby AC-4 delivers crystal-clear sound with up to 50 percent greater efficiency than traditional codecs.

“Peacock is raising the bar for what streaming entertainment can be with Dolby,” said John Couling, senior VP of entertainment at Dolby Laboratories. “This partnership reflects our vision to push the boundaries of live sports and entertainment, delivering experiences that truly stand apart. With Dolby, Peacock stands as the premier destination for viewers who expect nothing less than exceptional entertainment at home.”

David Bohunek, senior VP of global video engineering at NBCUniversal, added, “We deliver the most compelling content with the highest quality experience and unparalleled reliability on Peacock. Our partnership with Dolby ensures that whether our subscribers are streaming a thrilling playoff game, the latest Universal blockbuster or a critically acclaimed Peacock original, they’re experiencing it exactly as creators intended—with breathtaking picture and immersive sound that brings every moment to life.”