Fremantle & MyTime Movie Network Ink FAST/YouTube Pact

Fremantle has signed a deal to represent MyTime Movie Network’s FAST and YouTube channels, effective November 1.

MyTime Movie Network’s content will be offered to audiences in the U.S. via Roku, LG and TCL. The content will also be deployed on three YouTube channels in the U.S. and LatAm, with the license to expand into further territories following the initial launch.

MyTime Movie Network is home to 375 hours of originals across thrillers, romantic comedies, dramas, family movies and holiday programming. The agreement calls for 200 movies to be made available via the YouTube partnership. MyTime also operates MyTime En Española.

Laura Florence, senior VP of global channels at Fremantle, said: “At Fremantle, we’ve built a global infrastructure and expertise that allows us not only to power our own FAST and digital channels, but also to help partners like MyTime Movie Network expand their footprint across both FAST and YouTube. Through leveraging our distribution capabilities, data insights and market position, we are delighted to support MyTime in bringing their diverse and dynamic slate to new viewers everywhere.”

Robert Cocker, senior VP of social and digital at Fremantle, said: “Partnering with MyTime Movie Network is a fantastic opportunity to use Fremantle’s strong YouTube presence and global expertise to connect audiences with MyTime Movie Network’s great entertainment. From the living room to the mobile phone, we’ve seen YouTube firmly establish itself as a key platform, as it continues to play an increasingly important role in how today’s audience both discovers and consumes content they already enjoy. This partnership is a great example of how our team at Fremantle works hand in hand to amplify brands, increase revenue and extend the lifecycle of IP beyond traditional viewing methods.”

Jacob Nasser, founder of MyTime Movie Network, noted, “Partnering with Fremantle marks an exciting next step in MyTime Movie Network’s global expansion. Fremantle’s proven expertise in channel growth and digital distribution perfectly complements our vision to deliver premium, female-focused entertainment to audiences everywhere. Together, we’re creating new opportunities to connect viewers with the stories, talent, and perspectives that define MyTime.”