Fremantle Hires Paramount Alum Lydia Goomansingh

Fremantle has hired Lydia Goomansingh, formerly senior director of commercial content at Paramount, as senior VP of commercial and global branded entertainment.

In the newly created role, Goomansingh will focus on strengthening Fremantle’s global branded entertainment capabilities and scope, spanning unscripted, scripted, digital and social and experiential, to an international scale.

She joins from Paramount, where she led the strategic international brand integrations and multi-market campaigns to create and curate content opportunities to drive revenue across the company’s global portfolio of brands and products. Prior to that, she held senior roles at BBC Studios, The Walt Disney Company and Sky.

“We are delighted to welcome Lydia in this newly created role,” said Gabriella Carriere, group head of strategy and New Business. “Her career experience in the media industry brings deep expertise in branded entertainment and extensive experience in collaborating with leading global agencies and clients. The appointment of Lydia to Fremantle’s New Business area reflects our strong commitment to this key growth engine and underlines our ambition to operate in an increasingly integrated, international and IP-led way. The global branded team, our producers, labels and I look forward to working with her.”

Goomansingh commented, “I am thrilled to be joining Fremantle at such an exciting time. Their enviable roster of hits across multiple genres connects with audiences globally and I cannot wait to work with Gabriella, Roberta [Zamboni] and the wider team to develop meaningful commercial opportunities across the slate.”