Tubi Expands Digital-First Content Slate

Tubi has enlisted former TikTok exec Kudzi Chikumbu as its new VP of creator partnerships as it expands its slate of digital-first content to more than 5,000 episodes.

The AVOD platform, owned by Fox Corporation, has sealed alliances with creators such as Jimmy Donaldson (aka MrBeast), Alan’s Universe, Jomboy Media, CelinaSpookyBoo and Steven He.

“We’re committed to building a bridge to Hollywood for creators to help them reach new audiences,” said Rich Bloom, general manager of creator programs and executive VP of business development at Tubi. “Tubi is a platform for bold, breakthrough work and these 5,000 episodes are just the beginning.”

Bloom added, “Kudzi is a leader with deep roots in the creator economy. His unique perspective and proven track record make him the ideal person to partner with me to lead our ambitious efforts in digital-first, creator-driven entertainment.”

“I’m thrilled to join Tubi at a time when creators are redefining entertainment,” said Chikumbu, who most recently served as global head of creator marketing at TikTok. “Tubi’s dedication to empowering creators with creative freedom and meaningful incremental audience reach is unmatched, and I’m excited to bring fresh, bold and authentic storytelling to their passionate viewers.”