YouTube Set for “Major Presence” at MIPCOM

Marking its 20th anniversary this year, YouTube is set to have a significant presence at this October’s MIPCOM, including a branded space in the Palais and a keynote from Pedro Pina, VP for EMEA.

At the market, running from October 13 to 16, and at MIPJunior the weekend before, YouTube will also host daily workshops and a range of other events. The creator economy is the major theme of the 41st edition of RX’s flagship content event.

Events designed to help bridge the gap between the traditional ecosystem and digital creators and showcase new monetization opportunities include the first international edition of BrandStorytelling; the rebrand of the Producers Hub into the MIP Creative Hub; and an expanded MIP Innovation Lab covering AI, FAST, streaming, CTV and more.

“2025 is undoubtedly the year of the ‘global creator economy’ and we are proud to welcome YouTube during its 20th anniversary as they increasingly reinforce partnerships across the international television industry,” said Lucy Smith, director of MIPCOM Cannes and MIPJUNIOR. “It’s where the industry is, and as the largest global television and streaming content market, MIPCOM CANNES is uniquely positioned to create the global platform each October in Cannes which brings together content creators, digital studios, platforms and brands with the biggest names in television and streaming entertainment from around the world.”

Pina commented: “This MIPCOM CANNES partnership marks a significant milestone as we celebrate our 20th anniversary. It’s a strategic move to bolster our international TV collaborations and demonstrate YouTube’s role in supporting media companies amidst evolving content consumption.”