GREAT! Movies, GREAT! TV Launch on Sky Ireland

Narrative Entertainment has signed a deal for its channels GREAT! Movies and GREAT! TV with Sky Media in Ireland.

GREAT! TV features classic shows such as Murder She Wrote, Diagnosis Murder and M*A*S*H alongside all-new series such as Lost Letter Mysteries and Garage Sale Mysteries. GREAT! Movies, meanwhile, has positioned itself as the U.K.’s biggest independent movie network.

Steve Hornsey, Narrative Entertainment’s VP of movies and entertainment, said: “After a market trend-busting year of growth in the U.K., Narrative Entertainment continues to invest in new ways for audiences to access and enjoy the GREAT! Network. We are responding to the evident popularity of our targeted mix of curated movie and entertainment channels, which includes GREAT! TV, GREAT! Movies and GREAT! Romance, with new commercial approaches to support our growth. We’re excited to extend our partnership with Sky Media in Ireland with this new initiative and ongoing growth plans.”

Malcolm Murray, sales director at Sky Media, commented: “I am delighted to welcome both GREAT! Movies and GREAT! TV to our growing portfolio of TV channels in Ireland, further strengthening Sky Media’s channel offering to Irish advertisers and audiences. As fragmentation continues to challenge conventional audience delivery, extending our partnership with Narrative Entertainment ensures Sky Media continues to offer Irish advertisers increased choice and reach in the marketplace.”