Bedrock Migrates RTLplay to New Streaming Platform


Bedrock has migrated RTLplay to its brand-new streaming platform in French-speaking Belgium.

In the Belgian market, RTLplay now features a state-of-the-art user experience on connected TV (Samsung TV, Apple TV and Android TV), mobile and web. RTLplay’s platform has a sleek design and highly personalized interface across various devices.

“Bedrock’s mission is to empower national broadcast leaders to compete with global streaming giants,” said Jonas Engwall, CEO of Bedrock. “We take great pride in working closely with the RTL teams in Brussels to deliver the most advanced user experience in Belgium. Our powerful personalization, fueled by extensive data, enables RTL to effectively promote and distribute its content, ensuring the utmost satisfaction of its audience.”

Julien Brassine, digital media, data and innovation director of RTL Belgium, said: “Regarding our users’ behavior on RTLplay, we have been observing a significant increase in consumption on the big screen (TV screen) since the beginning of 2023. Beyond being an industry trend, this growth is influenced and accelerated by the content we offer, namely an increasingly extensive catalog of premium quality live and long-form content. It also seamlessly aligns with our video strategy at RTL Belgium, based on the full complementarity between our linear and non-linear media. In this ‘second screen to first screen’ strategy, we aim to provide our users with the most comprehensive and optimal user experience. This journey began with Samsung Tizen and will continue in the coming weeks with an even broader distribution offering. Stay tuned!”