SDI, GrayMeta Prep AI & Machine Learning Solutions

SDI Media and GrayMeta have teamed up to develop artificial intelligence (AI) and machine learning solutions to enable the creation of intelligent metadata for the localization and distribution of media content.

The partnership combines GrayMeta’s approach to automated metadata solutions with SDI Media’s expertise as a leading provider of localization services to content owners, broadcasters and digital platforms worldwide. The two companies will work together to evaluate and test new technologies and explore opportunities for data mining and automation.

“I am excited by GrayMeta’s ability to harness the very best thinking around AI technologies within the GrayMeta platform,” said Scott Rose, the chief technology officer at SDI Media. “We know that good localization depends on talented language experts, and we are committed to automating tasks that do not truly require a creative (human) decision so that our people can focus on quality and we can improve time-to-market for our customers. This meeting-of-the-minds can accelerate SDI beyond what we are doing with our development of automation technology.”

“It is great to be partnering with SDI Media to elevate what GrayMeta can offer to entertainment and broadcast companies,” noted Josh Wiggins, GrayMeta’s chief commercial officer. “They offer an unparalleled opportunity to provide real-world validation and feedback on the potential for machine learning and metadata creation. By leveraging their knowledge of all geographies and distribution outlets, we can accelerate the development of GrayMeta’s technology and focus on specific applications for the content supply chain.”

“We will continue to invest in smart systems and cloud-based applications to create the speed and transparency our customers need to meet the demands of our evolving marketplace,” added Mark Howorth, the CEO of SDI Media. “But by partnering with GrayMeta, SDI hopes to extend our service solution beyond the traditional boundary of localization—that is, the delivery of the sub/dub file—and help our customers extract previously unrealized value from their media assets through their entire distribution supply chain.”