FremantleMedia & Vemba in Digital Deal

LONDON: FremantleMedia has inked a deal with Vemba to make more than 10,000 videos available to digital publishers through the platform.

The pact will make an array of talent and game-show segments accessible and monetizable to publishers. Among the first pieces of content that are now available on Vemba are the global franchises Got Talent and The X Factor, the U.S. version of Family Feud, American Idol and content from football fan network The Football Republic.

“Partnering with Vemba is a really smart way to scale our digital content partnerships,” said Keith Hindle, the CEO of digital and branded entertainment at FremantleMedia. “We know our content is very popular online—we’re on track to hit 20 billion views on YouTube this year alone—and the appetite for engaging, funny and family-oriented content for all digital platforms continues to rise.”

“Publishers need to meet the video-hungry demands of audiences through economies that work,” said Garrick Tiplady, the CEO at Vemba. “This deal allows FremantleMedia to generate new revenues from its expansive content library, while giving publishers access to premium content that commands the attention of significant audience numbers.”