MCN Collective Studio 71 Brings On BuzzFeed’s Adam Boorstin

LOS ANGELES: Collective Studio 71 (CS71), the multichannel network formed by the merger of Collective Digital Studio and ProSiebenSat.1’s Studio 71, has brought on BuzzFeed Motion Pictures exec Adam Boorstin as executive VP of global digital distribution.

Boorstin will manage distribution for all CS71 content and lead the expansion of CS71’s distribution network to new global platforms. He will report to Reza Izad, Collective Digital Studio’s CEO. The exec will be responsible for creating new partnerships with key distributors both domestically and internationally while identifying new opportunities to distribute existing content.

Boorstin recently served as head of partnerships for BuzzFeed Motion Pictures. He’s also worked in Disney’s theatrical marketing department.

“As we further expand Collective Studio 71’s global footprint, Adam will ensure that our content distribution is diversified across a mix of worldwide portals and social platforms,” said Izad. “There has never been a better time for content creators as more digital video distributors emerge, and we have the unique ability to deliver large audiences to those platforms. Adam has the right experience and relationships to do just that and help us build out our model in local markets around the globe.”

“CS71 has such an enviable roster of top creators with engaged followers, and they are diversified across verticals, including comedy, beauty, action and lifestyle,” Boorstin added. “This combination is very attractive to platforms looking for premium content that will drive viewership across Millennial segments. I’m thrilled to leverage CS71’s diverse video network to create new opportunities for its creators to reach even bigger audiences worldwide.”