MP & Silva Scores Distribution for LaLiga Rights in Ten Territories

LONDON: MP & Silva has secured the media rights for LaLiga football in Scandinavia and Finland, as well as Albania, Bosnia and Herzegovina, Croatia, Kosovo, Macedonia and Montenegro, Serbia, Slovenia and Japan.

The agreement covers all matches during the tournament as well as archive footage and promotional clips. It makes MP & Silva the exclusive distributor across media platforms, including television rights for cable, satellite and terrestrial, internet TV, IPTV and mobile.

Marco Auletta, the CEO of MP & Silva, said, “MP & Silva is very proud of its fruitful and long lasting partnership with LaLiga. It is a fantastic league that features some of the highest quality and most attractive football in the world and we’re looking forward to broadening its fan base into new territories.”

Javier Tebas, the president of LaLiga, commented: “LaLiga is keen to engage with its fan base all over the world, and we are very pleased to once again be partnering with MP & Silva. We have a long established partnership and they are very well positioned to represent the league’s interests and expand our fan base in new territories.”
 
“Our deep understanding of the property and market dynamics will make sure we maximize the Spanish league’s exposure and awareness worldwide," added Roberto Dalmiglio, the chief commercial officer of MP & Silva. "We are therefore delighted to be expanding and strengthening our relationship with LaLiga in Europe and Asia where we have vast experience and local market expertise through our offices and people.”