Discovery Communications Invests in DOGTV

SUNNYVALE: DOGTV, a network created just for dogs, has received an investment from Discovery Communications, launching a strategic partnership between the two companies to help grow the channel.

DOGTV plans to use the investment to drive sales and marketing for the network. DOGTV will also be able to collaborate with Discovery's Animal Planet network. As part of the partnership, Discovery Communications and DOGTV will identify opportunities for both businesses to complement each other and to bring DOGTV to even more regions and territories.

“More than 40 million American households own dogs, and they are spending more than $55.8 billion annually on their pets. It’s a thriving industry,” said Yossi Uzrad, the chairman of DOGTV.

“DOGTV is a proven tool for relieving stress and anxiety for stay-at-home dogs, and a partnership with Discovery will help accelerate the network’s growth, while making DOGTV even more accessible to dog owners,” added Gilad Neumann, the CEO of DOGTV.

“On air and online, video connects us like no other medium, and DOGTV is a natural fit with Discovery Communications,” commented Dan Fox, the senior VP of corporate development for Discovery Communications. “Discovery’s video portfolio spans more than 190 worldwide TV networks, a strong lineup of web-native digital networks, 90 channels on YouTube and investments in new creative content ventures, now including DOGTV—all connecting audiences around the world and across platforms.” 

“The loving relationship between owners and their pets are extremely important to Animal Planet and our programming reflects and supports that unique relationship. We love dogs and celebrate our special bond with them,” continued Rick Holzman, the executive VP of programming and strategy for Animal Planet. “Whether providing information on where to adopt a loveable shelter dog, sharing our straight-out puppy-love-fests Too Cute! and the Puppy Bowl or creating canine products, we are always interested in expanding our audiences—human and canine—and developing innovative programming. We look forward to working with DOGTV for new mutually beneficial opportunities for man and man’s best friend.”