High TV 3D Expands Footprint

SINGAPORE: The satellite operator SES has signed a capacity agreement with the worldwide 3D general-entertainment channel High TV 3D for capacity on the Astra position at 23.5 degrees East.

The 3D programming on High TV 3D includes entertainment news, travel programs, drama, comedy, fitness and movies as well as in-house productions such as reality shows. The channel will broadcast 400 hours in native 3D in its first year, with more than 500 hours of 3D content planned for each year to come. The Astra position 23.5 degrees East is home to a number of international 3D channels, including Brava 3D, Penthouse 3D and the Astra 3D demo channel.

“For us as an international 3D channel, it is a major milestone to be present on Europe’s leading satellite platform, with an excellent reach and high-quality performance,” said Eric Klein, the CEO of High TV 3D. “We are excited to bring the very best in lifestyle and entertainment programming to an audience that embraces entertainment as the very essence of their culture.”

"The sales of 3D enabled TV sets is expected to significantly grow over the next years,” added Ferdinand Kayser, the chief commercial officer of SES. “The availability of compelling, high-quality 3D content is of key importance to further drive the development of 3D. High TV 3D is a very valuable addition to our growing 3D lineup, and we look very much forward to a successful cooperation.”